Advocacy and political organizations need to keep followers engaged and excited about current events, but as you grow and expand your reach, not everybody can be there with you when things happen. The right image can make your audience feel like they are a part of the action, or that their donations are resulting in real action. This requires a particular visual style that blends in-the-moment photojournalism with a commercial shooter’s aim towards promoting a particular message.
The demanding pace of today’s social media environment often means that the need to share your experiences in the moment will outweigh the demand for quality images. Why not have both? I have adopted technologies and workflow practices that allow me to deliver professionally edited high quality images within the first hour after an event’s conclusion for quick sharing to social media.