Personal stories are an important tool when trying to raise awareness for a particular issue or cause, and a well-constructed portrait can drive home the deeply personal connection to a story that will lead your audience to become more engaged with a particular issue.
US Senator at a mixed power generation facility that uses solar panels and natural gas

Small business owner and veteran for a series of veteran endorsements
Vietnam veteran for a political endorsement ad
Retired general for a political endorsement ad
Coffee shop owner for a series on the economic impact of keeping a nearby military base open
Domestic violence survivor for an ad about the Violence Against Women Act
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